Silverpop Unveils Email Marketing Metrics Benchmark Study. Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results. EMAIL MARKETING METRICS BENCHMARK throughout , Silverpop takes the typical benchmark study to a higher level in three respects: 1. The study, by Silverpop, an IBM Company, examined messages sent After reading our new Email Marketing Metrics Benchmark Study.

Author: Meztizahn Vugor
Country: Angola
Language: English (Spanish)
Genre: Science
Published (Last): 20 May 2011
Pages: 146
PDF File Size: 12.30 Mb
ePub File Size: 9.99 Mb
ISBN: 410-8-49559-790-6
Downloads: 16497
Price: Free* [*Free Regsitration Required]
Uploader: Megami

Findings for the Email Marketing Metrics Benchmark Study are based on the analysis of email messages sent in all four quarters and the emzil quarter of by Silverpop’s Engage client base. HCL is a valued IBM partner with whom we already have a development partnership with, in support of the products in the announcement. Email Marketing Email Marketing Statistics: First, they often have newer, younger databases that have not had time to accumulate outdated contact records, ensuring that the majority of contacts are actively engaged with the brand.

Computer software was again a top performer, though nonprofits recorded the lowest average.

The average CTR across the regions was 5. By contrast, travel and leisure and retail achieve some of the lowest open rates recorded during the period. Managed File Transfer Delivers Reliability. Email marketing automation provider Silverpop released silverppop Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.

Essentials for long-term success. Some say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October 1. Open Rates by Industry Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of Brands must provide the most relevant customer journeys if they want to gain and maintain their customer base.


Consumer product emails scored the highest for open rates with a median As the seasons change and bnechmark inch toward the winter holidays, marketers need to switch their focus from summer steals to the madness of holiday buying. Keep me signed in.

The opens-per-opener rate is calculated by dividing the total or gross measured opens by the number of unique opens and can be influenced by a variety of factors, including the use of multiple devices by a recipient, the depth of the email content, and viral sharing.

The results for the travel industry are likely due to the nature of the industry—people often subscribe when researching or booking a vacation, then unsubscribe once the trip is complete.

To conduct the study, Silverpop evaluated emails sent by 2, brands from 40 different countries throughout Often, emails sent by vendors in these industries are more likely to be personalized, generating higher open and click-through rates. Hard bounce rates and unsubscribes highlight the key differences between the top and bottom performers in the study.

Results and Surprises from the Email Marketing Benchmark Study – Watson Customer Engagement

As customer engagement evolves, buyers are truly becoming the center of marketing 22012. From handbags to health insurance, the competition is tough, and creating an excellent email strategy is key to engaging existing and new customers.

No matter what I do, I know summer will come to an end.

If you want a winning email marketing strategy, comparing yourself to the top performers instead of the average players is certainly the way to go. The results demonstrate how users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones via desktop: Among some 20 industries studied, the computer software and media and publishing industries were standout performers during the five-quarter period—recording the highest email open rates and CTRs overall.


The study evaluated both unique and gross open rates, and identified the biggest disparity in the gross open rates with top performers achieving six to 12 times higher rates than the lowest performing industries.

The results demonstrate how users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones via desktop:.

The study, by Silverpop, an IBM Company, examined messages sent by nearly 3, brands in using a variety of measurements to establish benchmarks on customer engagement.

Results and Surprises from the 2015 Email Marketing Benchmark Study

Kick back, grab a cold beverage and prepare for the holiday shopping craze in the summer sun. The top-quartile performers scored nearly four times higher than the median performers that scored a 2.

A bit more surprising to me was seeing APAC ranked as the best-performing region on most benchmarks. You may also like: CTORs, the ratio of unique clicks as a percentage of unique opens, were similar to the CTR results, with top stusy industries experiencing rates nearly double those of the median performers, and three times the rate of the bottom performers.