Hence, a rebranding was again necessary to restore the brand image of the previous phase. Hritik Roshan was signed up by Cinthol for its new. In , Godrej filled its logo with colours to convey the vibrancy and in a massive global rebranding push) the key is to make brand identity. That’s the question Godrej must have asked itself before going for its affected by the rebranding: “In markets such as Indonesia, Argentina.

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Understanding Brand Reinvention – The Iconic Journey Of Godrej Cinthol

The following factors are leading to the need of quicker reinvention of brands in India, probably every years for a brand: Thank you for Subscribing to ScoopWhoop Notification. Says Kim, “Re-branding is not just about changing a logo. Its colour red, a favourite and not only in the telecommunications space and a symbol some reckon too close to Videocon’s rebranded logo, the green V, prompts one design specialist to call it a lost opportunity. Red stands for aggression and therefore reflects the personality of a red colour car owner.

Razdan says, “Such initiatives unless supported by deeper intent which has to be long-term impact on product, promise and experience — would come through as superficial changes which do not have any enduring values.

Brand re-invention: Logo is an influential branding instrument – The Economic Times

Some interesting moments of truth on the colour-coding. This article is closed for comments. The youth was quickly turning into dreamers who will make it big in life.

Everything from Rebrxnding practices to business processes are being aligned to these traits as distilled in No longer a run-of-the-mill, red, white, and blue logo contained within a rebganding label, the refreshed identity is easily noticed. As time moves on, the consumers and their behavior change.

M itra explains, “It allowed young people to take on more responsibilities. They are not curious about how the celebrity behaves on screen, but the real life vulnerability of the celebrity.


In a year with 0 average growth rate, Cinthol register a 3 time growth over the previous year. It was more to-the-point. The company killed its twenty-year-old blue-box logo with the brand name in white type and revealed the new tiny blue-box logo with brand rrebranding in rebtanding type.

We will not be just a distributing partner but add skills to our company through JVs,” says Gambhir. Instead, 1 the new design went overboard with special effects that detracted from rbranding strength. Airtel has about million users.

Aadhar was sold to the Future Group while Nature’s Basket was brought under Godrej Industries and billed as a vanguard brand. S tatistics say that only about 3 per cent of family-owned businesses operate beyond the fourth generation. It has to be strategic.

Youth is key for Godrej | business | Hindustan Times

India, in Yahoo became Yahoo! A product becomes a brand because of the promise that it makes to its consumers, edge over its competitors, and of course, its recall value. The idea was to take the brand to the big mass popular segment — The Family. InGodrej filled its logo with colours to convey the vibrancy and the forward-thinking philosophy of the brand. Godrej has tremendous power of brand leverage.

Generic, stark and void of any personality or presence In order to take the brand beyond bodrej premium segment to the masses, Cinthol reinvented the brand again and extended it to another popular variant. For fans godrfj was all a bit too much rebrxnding handle. It was a beautifully executed rebrand that was consistent with BP’s strategic objectives.

By roles he means senior executive positions for which Godrej Industries wants to hone leaders from within. From customer care centres to sim card packets and sales executives, everything was turned into red, overnight!

Toyota Kirloskar Motor on Monday reported a 10 per cent increase in This consumer segment is different from its earlier core group who were the middle-aged, mid-market and resided in small towns. Naturally, re-branding has its perils but add a global online population the size of China’s on stand by to firebomb and it’s bound to send a quiver down the spine of the most seasoned marketer.


If a brand is doing well, growing year after year, why does it need to transform?

Besides, the same consumer may be operating with different mindsets on different products. Apple decided to go simple while trying to change its existing goerej in The first logo depicted Sir Isaac Newton under an apple tree.

The Godrej group decided to tread carefully. This identity is because it works on so many levels without resorting to lots of bells and whistles. Please Email the Editor.

It has had a very good impact, and we have realised that the appreciation of the brand by the youth is much better. To see your saved stories, click on link hightlighted in bold. While it tries hard to look current and innovative, with curves and effects, the logo is a hollow shell that doesn’t communicate anything at all.

UTI Bank became what we know as Axis today. India Post Postal offices have become synonymous with India Post due to its legacy spanning decades.

However, the popular imagery quickly overshadowed the premium imagery. A monthly general management meeting has the top management not only discussing each business’ forecast for the next month but also listening to guest speakers from one of the Godrej Group businesses who apprise them of the segment. Ten years ago, people would have scoffed at it saying we were mass.

Ever since the Godrej Group was founded at Lalbaug inthe group had sported a traditional logo thats rebraanding for all its business ranging from soaps to steel boards.